beoamp A1
hi-fi all the time.
audio as furniture.
beoamp was imagined in a brand study of historic bang and olufsen of denmark, founded in 1925 by peter bang and svend olufsen. the amplifier was designed from respect and admiration of b&o as brilliant audio, furniture, and luxury designers.
contributors
lara goulart
keyshot
fusion
procreate
illustrator
softwares
return to analog.
bang & olufsen’s core values of heritage and quality resonate with the modern ‘return to analog’ trend, as consumers increasingly value craftsmanship and enduring quality in a market filled with mass-produced items. this trend helps b&o reinforce its identity and enhances design potential while honoring its legacy.
in audio, the return to analog appears as wired headphones and portable amplifiers, which, while effective, often lack character, thoughtful design, and quality materials. a solution could further promote product quality rooted in the return to analog while celebrating b&o’s heritage and music culture.
colors. materials. finish.
b&o uses anodized aluminum for all its products. these finishes reflect their core belief in ‘audio as furniture.’ inspired by beosound a5, beoamp a1 is available in four finishes: gold tone, spaced aluminum, dark oak, and nordic weave. these styles showcase the amplifier's luxurious design, concurrent with b&o’s signature.
the gold-tone version includes 100 milled slots, each 2.025mm in diameter and inclined at 1.925mm, celebrating b&o's 100th anniversary in a subtle yet iconic manner that aligns with the brand's aesthetics.
founded in form. function fit.
beoamp excels where other amplifiers struggle: user experience. high-end audio often focuses on technical details and performance, ignoring design. this leads to powerful but frustratingly complex devices.
beoamp simplifies this with an easy-to-use volume ring and an outward-facing control panel, making it possible to operate with one hand. its magnetic charging and data cable also ensure smooth operation, just like other B&O products.
processwork.
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interaction.
a bang & olufsen beosound explore speaker was purchased to get a personal experience with their production values and user experience
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pivots.
the original plan was to design a budget-friendly product for users to enjoy a hint of luxury, like other luxury brands. this idea was changed because it didn't fit b&o's core market.
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heritage.
making a note of inspecting b&o’s historical values, purchasing a b&o turntable from the mid 1970s allowed me to pay attention to their use of line weight and material finishes, amongst other aspects.
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animated.
this project was my first experience using keyshot for a studio course, and my first time animating inside keyshot, which while time-consuming, created extraordinary results.
this work was selected to be presented for the nasad certification of rochester institute of technology in 2024.